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Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas by Coffm,
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eBay item number:134910495363
Item specifics
- Condition
- Good
- Seller Notes
- “Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
- ISBN
- 9780736059749
- Publication Year
- 2007
- Format
- Compact Disc / Mixed Lot
- Language
- English
- Book Title
- Successful Programs for Fitness and Health Clubs : 101 Profitable Ideas
- Publisher
- Human Kinetics
- Genre
- Health & Fitness, Business & Economics
- Topic
- Exercise, Industries / Park & Recreation Management
About this product
Product Information
In today's world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas , you will learn how to utilize programming to meet your strategic and financial goals. Written by internationally-respected programming consultant Sandy Coffman, this book will teach you exactly what programming is and how to make it work for you. Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas presents more than 100 ready-to-use programs for use in fitness centers, group exercise studios, pools, gyms, and classrooms. The programs are designed to get hundreds of new members involved immediately. But the text is far more than just a program recipe book. Coffman addresses the challenges faced in programming, including teaching skills, communication skills, marketing techniques, and follow-up procedures. Her advice will help you design programs that unite members with common interests and abilities and foster a sense of belonging and commitment. Such programming leads to increased participation, reduced attrition, greater retention, more referrals, less downtime, and improved staff productivity. The text will first lay the foundation for programming by presenting the key principles and concepts that need to be considered. Part I explores -the five steps to programming success, -the 10 keys to member retention, -hiring and training the right people, -why a program director is needed, -internal and external promotions, and -niche marketing. By understanding and using the information in Part I, you can successfully implement the programs in Part II. Here you will find 101 actual programs, with numerous variations--including ideas for court sports, group exercise, and programs aimed at adults, families, kids, seniors, and women, covering a broad range of fitness levels, from beginners and intermediates to advanced participants. It also includes programming for specific time frames, such as the holiday season, spring, or summer. An activity finder located in the front of the text makes it easy to find programs based on criteria ranging from the type of activity or member to the type of special event. In addition to providing vital information for planning your programs, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas comes with a CD-ROM containing more than 60 files that will help you create support materials to get your programs started. You will find printable quizzes, flyers, score cards, invitations, scoring systems, round robin tournament schedules, and logos--most of which can be customized to include information specific to your facility, such as logo, contact names, dates, times, and more. Additional files provide templates to create T-shirts, buttons, and other promotional pieces. Headings and icons in the text indicate when to refer to the CD-ROM for certain materials. When it comes to enhancing your club offerings, follow the expert programming advice from Sandy Coffman. With it you will be able to create, implement, and deliver successful programs that will attract and retain new members and ultimately make your club a greater success.
Product Identifiers
Publisher
Human Kinetics
ISBN-10
0736059741
ISBN-13
9780736059749
eBay Product ID (ePID)
59050113
Product Key Features
Book Title
Successful Programs for Fitness and Health Clubs : 101 Profitable Ideas
Format
Compact Disc / Mixed Lot
Language
English
Topic
Exercise, Industries / Park & Recreation Management
Publication Year
2007
Genre
Health & Fitness, Business & Economics
Dimensions
Item Length
11in
Item Height
0.5in
Item Width
8.5in
Item Weight
24.1 Oz
Additional Product Features
Lc Classification Number
Gv428.5.C64 2007
Reviews
In (this book), industry veteran Sandy Coffman outlines just about everything you need to do to make a program fly and earn rave reviews...No matter how long you have been in the industry, you will find worthwhile programs that you can use at your facility in this text. Neil Wolkodoff, Phd, Fitness Management, June 2007
Table of Content
Table of Contents Program Finder Items on CD-ROM Foreword Preface Acknowledgments Part I. Programming Overview Chapter 1. Programming and Retention Do you know the five steps to programming success? What about the 10 keys to retention? This chapter will answer those questions and show you the steps your members must go through to be fully retained. Chapter 2. Hiring and Training the Right People Good employees need more than a degree or certification. They need to have a good personality and a willingness to improve their communication skills. This chapter shows you who to hire and how to train them to improve their professional personality. Chapter 3. Program Director Does your facility need a program director? You bet! This chapter shows you the role of the program director, looks at the four types of members the program director needs to know about, and shows you how to complete a program study analysis. Chapter 4. Promotions Your customers need to know about your programs--promotion is the key! This chapter looks at the internal and external promotions you can do to make sure everyone knows what's happening at your facility. Chapter 5. Niche Marketing Every member is different and looking for something unique out of his or her experience at your facility. This chapter identifies the different niche markets and how to tailor your programming to each market. We also look at niche markets throughout the day and year. Part II. Programs and Programming Ideas Chapter 6. Court Sports Volleyball, racquetball, tennis, and wallyball. What do they have in common? They are all court sports. This chapter gives you lots of programs for your court sports. Chapter 7. In and Around the Fitness Center Cardio and weight training can be much more than putting a client on a treadmill or setting up a lifting schedule. Here, you'll find lots of unique ideas for keeping your members coming back for more. Chapter 8. Group Exercise Our group exercise programs give our clients a great opportunity to form friendships and social outlets, both of which are key to retention. In this chapter, you'll find a new twist on cycling, step, and other group exercise classes. Chapter 9. Aquatics Do you use your pool for lap swimming only? If so, you're missing out on lots of programming opportunities. This chapter gives you ideas of classes you may want to further develop at your facility. Chapter 10. Baby Boomers and Beyond The older members of your facility offer a unique challenge for programming. You'll find lots of great ideas in this chapter for programs on tennis, cardio, and other fitness and social programs. Chapter 11. Youth and Teens How do you get the youngest members of your facility involved and on the track to lifelong fitness? This chapter offers many programs and programming ideas to keep the kids coming back for more! Chapter 12. Specialty Programs Open houses, holiday programs, and DJ nights are just a few of the unique ideas you can implement to round out your yearly calendar of programming events. If you need a seasonal, annual, or one-time programming idea, look in this chapter. Afterword Index CD-ROM Installation Instructions About the Author
Copyright Date
2007
Target Audience
Scholarly & Professional
Lccn
2007-000689
Dewey Decimal
796.068
Dewey Edition
22
Illustrated
Yes
Number of Pages
224 Pages
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eBay item number:134910495363
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| Postage and handling | To | Service | Delivery*See Delivery notes |
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