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Global Marketing Management,Warren J. Keegan

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Located in: South East, United Kingdom
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eBay item number:134878198653
Last updated on May 24, 2024 16:45:45 SGTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Global Marketing Management,Warren J. Keegan
ISBN
9780132971867
Publication Year
1994
Type
Textbook
Format
Paperback
Language
English
Publication Name
Global Marketing Management
Item Height
235mm
Author
Warren J. Keegan
Publisher
Pearson Education The Limited
Item Width
178mm
Subject
Management, Business
Item Weight
1183g
Number of Pages
720 Pages

About this product

Product Information

This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780132971867
eBay Product ID (ePID)
91769675

Product Key Features

Author
Warren J. Keegan
Publication Name
Global Marketing Management
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
1994
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Height
235mm
Item Width
178mm
Item Weight
1183g

Additional Product Features

Title_Author
Warren J. Keegan
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724 4981 18
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