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Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Sh
AU $68.67
ApproximatelyS$ 57.20
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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AU $6.09 (approx S$ 5.07) International Standard : tracked-no signature (7 to 15 business days).
Located in: Melbourne, Australia
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eBay item number:134799653208
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9780749480967
- Book Title
- Experiential Marketing
- ISBN
- 9780749480967
About this product
Product Information
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749480967
eBay Product ID (ePID)
5046455868
Product Key Features
Number of Pages
320 Pages
Publication Name
Experiential Marketing: a Practical Guide to Interactive Brand Experiences
Language
English
Subject
Advertising, Marketing, Business
Publication Year
2017
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
500 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
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Seller feedback (1,462,282)
- 2***1 (290)- Feedback left by buyer.Past monthVerified purchaseAs described
- a***n (467)- Feedback left by buyer.Past monthVerified purchaseIt went really well. Thank you very much.
- 0***f (12)- Feedback left by buyer.Past monthVerified purchaseArrived promptly and very well packaged.