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Basic Marketing : A Global Managerial Approach by Perreault / McCarthy

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Series
The Irwin Series in Marketing
Type
Textbook
Publication Name
Basic Marketing : a Global Managerial Approach
Subject
Marketing
ISBN
9780072409475
Publication Year
2001
Format
Hardcover
Language
English
Book Title
Basic Marketing : a Global-Managerial Approach
Author
E. Jerome Mccarthy, William D. Perreault
Publisher
McGraw-Hill Companies, T.H.E.
Genre
Business & Economics
Topic
Marketing / General
Number of Pages
Xxxii, 815 Pages

About this product

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0072409479
ISBN-13
9780072409475
eBay Product ID (ePID)
85410

Product Key Features

Book Title
Basic Marketing : a Global-Managerial Approach
Author
E. Jerome Mccarthy, William D. Perreault
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
2001
Genre
Business & Economics
Number of Pages
Xxxii, 815 Pages

Additional Product Features

Lc Classification Number
Hf5415.13.M369 2002
Edition Number
14
Copyright Date
2002
Lccn
2001-054436
Dewey Decimal
658.8
Series
The Mcgraw-Hill/Irwin Series in Marketing
Dewey Edition
22
Illustrated
Yes

Item description from the seller

florida_bruce

florida_bruce

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