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The Prescription Drug Market: International Perspectives and Challenges for the
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Located in: Rossendale, United Kingdom
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eBay item number:134711580470
Item specifics
- Condition
- Book Title
- The Prescription Drug Market: International Perspectives and Chal
- Genre
- Economic statistics
- ISBN
- 9780444895592
- Publication Year
- 1992
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Prescription Drug Market: International Perspectives and Challenges for the Future
- Item Height
- 230mm
- Publisher
- Elsevier Science & Technology
- Subject
- Medicine, Economics, Healthcare System, Marketing, Business
- Number of Pages
- 308 Pages
About this product
Product Information
Presented in this volume are various contributions on the functioning and the dynamics of the prescription drug markets. Key issues such as switching drugs from prescription to over the counter (OTC); regulation versus competition; the search and patent terms; international comparisons of innovation processes; and patterns of consumption are all discussed in the book. At a time when many challenges are happening in the industry (e.g. stronger American and Japanese competition, regulatory changes, pressure for more cost containment, and decline of innovation), the book provides useful analysis of some of these changes.
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-13
9780444895592
eBay Product ID (ePID)
90166389
Product Key Features
Publication Name
The Prescription Drug Market: International Perspectives and Challenges for the Future
Format
Hardcover
Language
English
Subject
Medicine, Economics, Healthcare System, Marketing, Business
Publication Year
1992
Type
Textbook
Number of Pages
308 Pages
Dimensions
Item Height
230mm
Volume
V. 17
Additional Product Features
Series Title
Advanced Series in Management
Editor
Nicholas Bosanquet, C. Huttin
Country/Region of Manufacture
United Kingdom
Item description from the seller
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eBay item number:134711580470
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