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Global Marketing Management,Masaaki Kotabe, Kristiaan Helsen

Condition:

Good

Quantity:

2 available

Price:

GBP 98.69

ApproximatelyS$ 168.53

Postage:

GBP 8.99 (approx S$ 15.35) Standard Postage. See detailsfor shipping

Located in: South East, United Kingdom

Delivery:

Estimated between Thu, 23 May and Tue, 11 Jun to 43230

Seller ships within 1 day after receiving cleared payment.

Returns:

30 days return. Buyer pays for return shipping. See details- for more information about returns

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Seller information

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eBay item number:134659656017

Last updated on May 17, 2024 21:48:17 SGTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Book Title: Global Marketing Management,Masaaki Kotabe, Kristiaan Helsen

ISBN: 9780471451877

EAN: 9780471451877

Publication Year: 2003

Type: Textbook

Format: Paperback

Language: English

Publication Name: Global Marketing Management

Item Height: 279mm

Author: Kristiaan Helsen, Masaaki Kotabe

Publisher: John Wiley & Sons AND Sons LTD

Item Width: 217mm

Subject: Management

Item Weight: 1502g

Number of Pages: 720 Pages

About this product

Product Information

The ultimate objective of this book is to help readers prepare for the 21st century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross-functional approach to the business operation.

Product Identifiers

Publisher

John Wiley & Sons AND Sons LTD

ISBN-13

9780471451877

eBay Product ID (ePID)

90092106

Product Key Features

Author

Kristiaan Helsen, Masaaki Kotabe

Publication Name

Global Marketing Management

Format

Paperback

Language

English

Subject

Management

Publication Year

2003

Type

Textbook

Number of Pages

720 Pages

Dimensions

Item Height

279mm

Item Width

217mm

Item Weight

1502g

Additional Product Features

Title_Author

Masaaki Kotabe, Kristiaan Helsen

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724 4981 18

Seller assumes all responsibility for this listing.

eBay item number:134659656017

Last updated on May 17, 2024 21:48:17 SGTView all revisionsView all revisions

Postage and handling

Item location:

South East, United Kingdom

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Postage and handling	Each additional item	To	Service	Delivery*See Delivery notes
GBP 8.99 (approx S$ 15.35)	GBP 8.99 (approx S$ 15.35)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Thu, 23 May and Tue, 11 Jun to 43230 Seller ships within 1 day after receiving cleared payment.

Notes - Delivery *Estimated delivery dates include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment. Delivery times may vary, especially during peak periods.

Handling time

Will usually ship within 1 business day of receiving cleared payment.

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