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Absolut: Biography of a Bottle, Very Good Condition, Hamilton, Carl, ISBN 158799

Condition:
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Located in: Rossendale, United Kingdom
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Last updated on May 17, 2024 20:34:09 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Book Title
Absolut: Biography of a Bottle
ISBN
9781587991370
Publication Year
2002
Type
Textbook
Format
Paperback
Language
English
Publication Name
Absolut: Biography of a Bottle
Item Height
218mm
Author
Carl Hamilton
Publisher
Cengage Learning, INC International Concepts
Item Width
142mm
Subject
Advertising, Business
Item Weight
454g
Number of Pages
288 Pages

About this product

Product Information

While conducting research in business ethics, Carl Hamilton discovered that the official history of Absolut's advertising success was somewhat less than 100 per cent pure. The ideas behind the campaign should have been credited to the junior guys, not to the high-profile ad men on Madison Avenue, nor to the suits at hip TBWA. The history of the bottle began in the 1970s with three Swedish designers. Their concept broke every rule; it was everything a vodka bottle cannot - must absolutely not - be. The design, however, won the award for the year's best American design and a Madison Avenue ad agency took the credit. The Swedish vodka in the ugly bottle made a chance debut at Studio 54 and became a huge success. Every ad agency involved claimed the triumph for themselves - especially those that initially rejected the winning design. When Vin & Spirits - the state-owned producer of Absolut - discovered that Hamilton was to write a book about his findings, they tried every strong-arm tactic to halt its publication. The book, however, became an instant bestseller in Sweden.

Product Identifiers

Publisher
Cengage Learning, INC International Concepts
ISBN-13
9781587991370
eBay Product ID (ePID)
88971119

Product Key Features

Author
Carl Hamilton
Publication Name
Absolut: Biography of a Bottle
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2002
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
218mm
Item Width
142mm
Item Weight
454g

Additional Product Features

Title_Author
Carl Hamilton
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 901578627
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