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Clout: The Art and Science of Influential Web Content

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Very Good
Price:
US $9.99
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Located in: Forest, Virginia, United States
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eBay item number:133991812458

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Subject
Web / Design, General
ISBN
9780321733016
Subject Area
Computers, Psychology
Publication Name
Clout : the Art and Science of Influential Web Content
Publisher
Pearson Education
Item Length
9 in
Publication Year
2010
Series
Voices That Matter Ser.
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.5 in
Author
Colleen Jones
Features
Revised
Item Weight
13.4 Oz
Item Width
7 in
Number of Pages
240 Pages

About this product

Product Information

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0321733010
ISBN-13
9780321733016
eBay Product ID (ePID)
92511923

Product Key Features

Number of Pages
240 Pages
Language
English
Publication Name
Clout : the Art and Science of Influential Web Content
Publication Year
2010
Subject
Web / Design, General
Features
Revised
Type
Textbook
Subject Area
Computers, Psychology
Author
Colleen Jones
Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
13.4 Oz
Item Length
9 in
Item Width
7 in

Additional Product Features

LCCN
2011-283122
Dewey Edition
22
Target Audience
Trade
Illustrated
Yes
Dewey Decimal
005.72019
Edition Description
Revised Edition
Lc Classification Number
Tk5105.888
Table of Content
Part I THE CROSSROADS 1 Same Road, Same (Lack of) Results 2 A Harder but Higher Road Part II THE PRINCIPLES 3 Context: Where Clout Begins and Ends 4 Rhetoric: The Art of Influence 5 Psychology: The Science of Influence Part III THE CLIMB 6 Plan 7 Persist through Roadblocks 8 Prepare to Evaluate 9 Evaluate with the Right Methods 10 Adjust 11 Reach the Top But Don't Stop Index
Copyright Date
2011

Item description from the seller