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Essentials of Marketing,Prof Jim Blythe
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Out of Stock / 3 sold
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Located in: South East, United Kingdom
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eBay item number:133039694697
Item specifics
- Condition
- Language
- english
- Publication Name
- Essentials of Marketing
- ISBN
- 9780273630210
- EAN
- 9780273630210
- Publication Year
- 1998
- Type
- Textbook
- Format
- Paperback
- Item Height
- 246mm
- Publisher
- Pearson Education The Limited
- Item Width
- 189mm
- Subject
- Marketing
- Item Weight
- 540g
- Number of Pages
- 272 Pages
About this product
Product Information
This new text aims to give the student a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user - friendly. The book is designed to cover all the essential areas of marketing, following the conventional marketing planning model. Real life case studies have been used to enable the student to learn how marketing works in the real world and to give them a chance to see how the theory applies to real situations. The book should be ideal for students on short or one semester introductory marketing courses and it will be particularly useful to the student not specialising in marketing, but wanting an overview of this vital business discipline.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273630210
eBay Product ID (ePID)
90664919
Product Key Features
Publication Name
Essentials of Marketing
Format
Paperback
Subject
Marketing
Publication Year
1998
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
540g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724 4981 18
Seller assumes all responsibility for this listing.
eBay item number:133039694697
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Item location:
South East, United Kingdom
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