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Essentials of Marketing,Prof Jim Blythe

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Language
english
Publication Name
Essentials of Marketing
ISBN
9780273630210
EAN
9780273630210
Publication Year
1998
Type
Textbook
Format
Paperback
Item Height
246mm
Author
Jim Blythe
Publisher
Pearson Education The Limited
Item Width
189mm
Subject
Marketing
Item Weight
540g
Number of Pages
272 Pages

About this product

Product Information

This new text aims to give the student a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user - friendly. The book is designed to cover all the essential areas of marketing, following the conventional marketing planning model. Real life case studies have been used to enable the student to learn how marketing works in the real world and to give them a chance to see how the theory applies to real situations. The book should be ideal for students on short or one semester introductory marketing courses and it will be particularly useful to the student not specialising in marketing, but wanting an overview of this vital business discipline.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273630210
eBay Product ID (ePID)
90664919

Product Key Features

Author
Jim Blythe
Publication Name
Essentials of Marketing
Format
Paperback
Subject
Marketing
Publication Year
1998
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
540g

Additional Product Features

Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724 4981 18
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