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Sealed Loose Leaf for Marketing by Dhruv Grewal and Michael Levy 2021 Ring-bound
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ApproximatelyS$ 64.87
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Located in: Dayton, Ohio, United States
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eBay item number:127432238295
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Features
- Loose-Leaf
- ISBN
- 9781264155811
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1264155816
ISBN-13
9781264155811
eBay Product ID (ePID)
3050396814
Product Key Features
Number of Pages
736 Pages
Publication Name
Loose Leaf for Marketing
Language
English
Publication Year
2021
Subject
Marketing / General, Commerce
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Weight
51.1 Oz
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2020-038134
Grade From
College Freshman
Illustrated
Yes
Grade To
College Graduate Student
Table Of Content
CHAPTER 1: OVERVIEW OF MARKETING CHAPTER 2: DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN CHAPTER 3: DIGITAL MARKETING: ONLINE, SOCIAL, AND MOBILE CHAPTER 4: CONSCIOUS MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND ETHICS CHAPTER 5: ANALYZING THE MARKETING ENVIRONMENT CHAPTER 6: CONSUMER BEHAVIOR CHAPTER 7: BUSINESS-TO-BUSINESS MARKETING CHAPTER 8: GLOBAL MARKETING CHAPTER 9: SEGMENTATION, TARGETING, AND POSITIONING CHAPTER 10: MARKETING RESEARCH AND ANALYTICS CHAPTER 11: PRODUCT, BRANDING, AND PACKAGING DECISIONS CHAPTER 12: DEVELOPING NEW PRODUCTS CHAPTER 13: SERVICES: THE INTANGIBLE PRODUCT CHAPTER 14: PRICING CONCEPTS FOR CAPTURING VALUE CHAPTER 15: STRATEGIC PRICING METHODS AND TACTICS CHAPTER 16: SUPPLY CHAIN AND CHANNEL MANAGEMENT CHAPTER 17: RETAILING AND OMNICHANNEL MARKETING CHAPTER 18: INTEGRATED MARKETING COMMUNICATIONS CHAPTER 19: ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS CHAPTER 20: PERSONAL SELLING AND SALES MANAGEMENT
Synopsis
Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors' most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors. Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.
LC Classification Number
HF5415.G675 2022
Item description from the seller
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- g***t (23)- Feedback left by buyer.Past monthVerified purchaseCondition was great. Received exactly what was described. Great value and fast shipping. Great seller! Thank you!
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- u***b (258)- Feedback left by buyer.Past 6 monthsVerified purchaseFast shipping, packaged securely. Item as pictured. Very nice cutting and handling knife. Good price. Thanks35600 Enso HD 8" Chef Knife New Sealed knife and Case Made In Japan (#127214632688)