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Geschichte des Plakates by Josef Muller-Brockmann, Shizuko Muller-Brock 2004
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Geschichte des Plakates by Josef Muller-Brockmann, Shizuko Muller-Brock 2004
US $24.99US $24.99
Sep 20, 14:10Sep 20, 14:10

Geschichte des Plakates by Josef Muller-Brockmann, Shizuko Muller-Brock 2004

US $24.99
ApproximatelyS$ 32.41
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Condition:
Very Good
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    eBay item number:127373929652

    Item specifics

    Condition
    Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
    ISBN
    9780714844039
    Category

    About this product

    Product Identifiers

    Publisher
    Phaidon Press, Incorporated
    ISBN-10
    0714844039
    ISBN-13
    9780714844039
    eBay Product ID (ePID)
    30223995

    Product Key Features

    Book Title
    Geschichte Des Plakates
    Number of Pages
    244 Pages
    Language
    English
    Publication Year
    2004
    Topic
    General
    Genre
    Design
    Author
    Josef Muller-Brockmann, Shizuko Muller-Brockmann, Shizuko Yoshikawa
    Format
    Trade Paperback

    Dimensions

    Item Height
    0.8 in
    Item Weight
    45.1 Oz
    Item Length
    9.8 in
    Item Width
    10 in

    Additional Product Features

    Intended Audience
    Trade
    Reviews
    "According to the Müller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly does."--Francesca Gavin, Blueprint "Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist's need for self-expression."--Stephen Bayley, Independent "A design classic."--The Times "A fascinating journey through the glory days of that most inescapable method of visual communication... There's arresting imagery on almost every page."--Independent, "According to the Müller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly does."-- Francesca Gavin, Blueprint "Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist's need for self-expression."-- Stephen Bayley, Independent "A design classic."-- The Times "A fascinating journey through the glory days of that most inescapable method of visual communication... There's arresting imagery on almost every page."-- Independent
    Grade From
    Eighth Grade
    Grade To
    College Graduate Student
    Synopsis
    History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Müller-Brockmann's original and immortal concept.
    LC Classification Number
    NC1810

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