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Social Media for Strategic - Paperback, by Freberg Karen - Very Good
US $152.98
ApproximatelyS$ 197.16
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Philadelphia, Pennsylvania, United States
Delivery:
Estimated between Fri, 10 Oct and Fri, 17 Oct
Returns:
30 days return. Seller pays for return shipping.
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eBay item number:127363746984
Item specifics
- Condition
- Book Title
- Social Media for Strategic Communication: Creative Strategies and
- ISBN
- 9781071936733
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1071936735
ISBN-13
9781071936733
eBay Product ID (ePID)
24077811857
Product Key Features
Number of Pages
480 Pages
Language
English
Publication Name
Social Media for Strategic Communication : Creative Strategies and Research-Based Applications
Publication Year
2025
Subject
Journalism
Features
Revised
Type
Textbook
Subject Area
Language Arts & Disciplines
Format
Trade Paperback
Dimensions
Item Weight
29.1 Oz
Item Length
10 in
Item Width
7 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
Dewey Edition
23
Reviews
Once again, Dr. Freberg demonstrates her mastery for bringing strategic social media education to life. As a leader in the field, Dr. Frebergs breadth of knowledge, passion, and expertise all shine in this insightful and engaging text., This textbook combines the detail of strategic planning with the nuances of social media management in a way that is easily accessible to students. It provides a pathway for students to learn the academics behind these concepts, as well as help prepare them for a career in this and related fields., Dr. Freberg provides a balanced and structured approach, using real-life case studies, personal testimonials, industry expectations from those in the field, and career advice, all designed to equip students with the skills and knowledge needed to excel in a social media profession.
Dewey Decimal
302.23/1
Edition Description
Revised edition
Synopsis
Social Media for Strategic Communication: Creative Strategies and Research-Based Applicationsteaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting-edge research with practical, hands-on instruction to prepare students for the challenges of todays workplace. With an emphasis on strategic thinking and awareness, the book equips students to adapt their skills to emerging platforms and technologies. Its broad focus on strategic communication--from PR, advertising, and marketing to non-profit advocacy--provides a comprehensive foundation for success in diverse career paths. The Third Editionfeatures a brand new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and new case studies in addition to updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media., Social Media for Strategic Communication teaches students the skills and principles needed to use social media in persuasive communication campaigns. The Third Editionfeatures a brand-new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.
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Seller feedback (221,125)
- e***l (2493)- Feedback left by buyer.Past monthVerified purchaseNice book. Thanks!
- a***b (453)- Feedback left by buyer.Past monthVerified purchaseA gorgeous book. Thank you!!!
- s***s (392)- Feedback left by buyer.Past monthVerified purchaseGreat item in good shape, excellent customer service
Popular categories from this store
Seller feedback (221,125)
- e***l (2493)- Feedback left by buyer.Past monthVerified purchaseNice book. Thanks!
- a***b (453)- Feedback left by buyer.Past monthVerified purchaseA gorgeous book. Thank you!!!
- s***s (392)- Feedback left by buyer.Past monthVerified purchaseGreat item in good shape, excellent customer service