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🆕 Kleppner's Advertising Procedure Lane King Reichert NEW SEALED - HARDCOVER
US $67.49
ApproximatelyS$ 86.72
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Was US $89.99 (25% off)
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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eBay item number:126971034516
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9780136110828
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0136110827
ISBN-13
9780136110828
eBay Product ID (ePID)
79603789
Product Key Features
Number of Pages
840 Pages
Language
English
Publication Name
Kleppner's Advertising Procedure
Publication Year
2010
Subject
Advertising & Promotion
Features
New Edition
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
68 Oz
Item Length
11 in
Item Width
8.8 in
Additional Product Features
Edition Number
18
Intended Audience
College Audience
LCCN
2009-046216
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.1
Table Of Content
Part I: The Place of Advertising Chapter 1. Background of Today's Advertising Chapter 2. Roles of Advertising Part II: Planning the Advertising Chapter 3. Brand Planning and the Advertising Spiral Chapter 4. Target Marketing Part III: Target Marketing Chapter 5. The Advertising Agency, Media Services, and Other Services Chapter 6. The Advertiser's Marketing/Advertising Operation Part IV: Media Chapter 7. Media Strategy Chapter 8. Using Television Chapter 9. Using Radio Chapter 10. Using Newspapers Chapter 11. Using Magazines Chapter 12. Out-of-Home Advertising Chapter 13. Digital and Direct-Response Advertising Chapter 14. Sales Promotion Part V: Creating the Advertising Chapter 15. Research in Advertising Chapter 16. Creating the Message Chapter 17. The Total Concept: Words and Visuals Chapter 18. Print Production Chapter 19. Video and the Commercial Chapter 20. The Radio Commercial Chapter 21. Trademarks and Packaging Chapter 22. The Complete Campaign Part VI: Other Environments of Advertising Chapter 23. International Advertising Chapter 24. Economic, Social, and Legal Effects of Advertising
Edition Description
New Edition
Synopsis
An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising., Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. KEY TOPICS: Background of Today's Advertising; Roles of Advertising; Brand Planning and the Advertising Spiral; Target Marketing; The Advertising Agency, Media Services, and Other Services; The Advertiser's Marketing/Advertising Operation; Media Strategy; Using Television; Using Radio; Using Newspapers; Using Magazines; Out-of-Home Advertising; Digital and Direct-Response Advertising; Sales Promotion; Research in Advertising; Creating the Message; The Total Concept: Words and Visuals; Print Production; Video and the Commercial; The Radio Commercial; Trademarks and Packaging; The Complete Campaign; International Advertising; Economic, Social, and Legal Effects of Advertising MARKET For account and/or creative people in the field of marketing communication, branding, integrated communications, and new media advertising., For u ndergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
LC Classification Number
HF5823.K45 2011
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Seller feedback (20,698)
- 1***1 (1329)- Feedback left by buyer.Past monthVerified purchaseSmooth transaction, fast shipment, recommended seller.
- 7***n (862)- Feedback left by buyer.Past monthVerified purchasethanks
- l***e (984)- Feedback left by buyer.Past monthVerified purchaseas advertised