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The Why of the Buy: Consumer - Paperback, by Rath Patricia Mink; - Very Good
US $30.94
ApproximatelyS$ 39.71
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Philadelphia, Pennsylvania, United States
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Estimated between Fri, 19 Sep and Thu, 25 Sep to 94104
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eBay item number:126938403493
Item specifics
- Condition
- Book Title
- The Why of the Buy: Consumer Behavior and Fashion Marketing
- ISBN
- 9781609018986
About this product
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
1609018982
ISBN-13
9781609018986
eBay Product ID (ePID)
175191564
Product Key Features
Number of Pages
480 Pages
Language
English
Publication Name
Why of the Buy : Consumer Behavior and Fashion Marketing
Subject
Consumer Behavior, Industries / Fashion & Textile Industry
Publication Year
2014
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
52.1 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2014-008262
Dewey Edition
23
Reviews
"". . . if you LOVE fashion, you want a fashion focus which is the strength of Fairchild. If you require a Fairchild book you know you have a fashion focus."" --Deborah Fowler, Texas Tech, USA " The Why of the Buy is the only text that focuses primarily on the fashion consumer in depth." --Wanda Dooley, Wood Tobe-Coburn, USA "The book covers consumer behavior theory specifically in the context of the fashion industry." --Patricia Warrington, Texas Christian University, USA, . . . if you LOVE fashion, you want a fashion focus which is the strength of Fairchild. If you require a Fairchild book you know you have a fashion focus.
TitleLeading
The
Illustrated
Yes
Dewey Decimal
746.9/20688
Table Of Content
Preface Acknowledgments Introduction Part I: We Are All Consumers Chapter 1 Why Is Consumer Behavior Important to the Fields of Fashion and Design? Chapter 2 Consumer Behavior, Marketing, and Fashion: A Working Relationship Part II: Internal Factors Influence Fashion Consumers Chapter 3 How Fashion Consumers Perceive, Learn, and Remember Chapter 4 Motivation and the Fashion Consumer Chapter 5 Attitude and the Fashion Consumer Chapter 6 Personality and the Fashion Consumer Part III: External Factors Influence Fashion Consumers Chapter 7 Age, Family, and Life Cycle Influences Chapter 8 Social Influences on Fashion Consumers Chapter 9 Demographics, Psychographics, and the Fashion Consumer Part IV: How Fashion Marketers Communicate and Consumers Decide Chapter 10 How Marketers Obtain and Use Consumer Information Chapter 11 Social Media and the Fashion Consumer Chapter 12 Consumer Decision Making Chapter 13 How Fashion Consumers Buy Chapter 14 Global Consumers of Fashion and Design Part V: Fashion Consumers and Responsible Citizenship Chapter 15 How Ethics and Social Responsibility Impact Consumer Behavior Chapter 16 The Role of Government for Fashion Consumers Glossary Credits Index
Synopsis
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet Added discussion of Omnichannel retailing in Chapter 13 Expanded and updated coverage of technology, ethics, and social responsibility What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study More than 20% new photos all in full color Chapter Features Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings Summaries, Key Terms, Questions for Review and Activities, How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities, Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students, especially with the new chapter on social media and its role in consumer behavior. ..Chapter opening vignettes place the chapter topics in real world settings that students can relate to, and as these stories are revisited throught the chapter, students can see how theory derives from actual consumer behavior. Longer cases at the end of each unit cover all of the chapter topics within the unit, providing further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry., How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet Added discussion of Omnichannel retailing in Chapter 13 Expanded and updated coverage of technology, ethics, and social responsibility What Do I Need to Know About ...' list the objectives of each chapter and provide a roadmap for study More than 20% new photos all in full color Chapter Features Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings Summaries, Key Terms, Questions for Review and Activities, This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population.
LC Classification Number
HD9940.U4R38 2014
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Seller feedback (197,601)
- r***t (404)- Feedback left by buyer.Past monthVerified purchaseGood
- i***i (269)- Feedback left by buyer.Past monthVerified purchasepackaged well. came on time
- i***i (269)- Feedback left by buyer.Past monthVerified purchasecame right on time. packaged well