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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Cust

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780887305191
Publication Year
1991
Format
Hardcover
Language
English
Book Title
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Author
Geoffrey A. Moore
Publisher
HarperCollins
Genre
Technology & Engineering, Business & Economics
Topic
Marketing / General, Technical & Manufacturing Industries & Trades, Sales & Selling / General
Item Weight
19.2 Oz
Number of Pages
224 Pages

About this product

Product Information

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0887305199
ISBN-13
9780887305191
eBay Product ID (ePID)
1267664

Product Key Features

Book Title
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Author
Geoffrey A. Moore
Format
Hardcover
Language
English
Topic
Marketing / General, Technical & Manufacturing Industries & Trades, Sales & Selling / General
Publication Year
1991
Genre
Technology & Engineering, Business & Economics
Number of Pages
224 Pages

Dimensions

Item Weight
19.2 Oz

Additional Product Features

Lc Classification Number
Hf5439.T42m66 1991
Lccn
17-003183
Dewey Decimal
658.8
Dewey Edition
21

Item description from the seller

bluevasebooks

bluevasebooks

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t***y (737)- Feedback left by buyer.
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Thank you for an easy, pleasant transaction. Excellent . A++++++.
t***y (737)- Feedback left by buyer.
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Thank you for an easy, pleasant transaction. Excellent . A++++++.
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Ok.book not in very good condition