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Branded: The Buying And Selling Of Teenagers by Quart, Alissa , hardcover
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Located in: Interlochen, Michigan, United States
Delivery:
Estimated between Wed, 26 Jun and Sat, 29 Jun to 43230
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eBay item number:126037919693
Item specifics
- Condition
- ISBN
- 9780738206646
- Publication Year
- 2003
- Format
- Hardcover
- Language
- English
- Book Title
- Branded : the Buying and Selling of Teenagers
- Item Length
- 9 in
- Publisher
- Basic Books
- Genre
- Family & Relationships, Psychology, Business & Economics, Référence
- Topic
- Consumer Guides, Marketing / General, Consumer Behavior, Parenting / General, Developmental / Adolescent
- Item Width
- 6 in
- Item Weight
- 0 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate themselves into "friendships" with young people in order to monitor what they wear, eat, listen to, and buy. We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. We meet the unofficial teen "sales force" for a new girls' perfume (the unpaid daughters of the company's saleswomen) and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools. We witness the aggressive and potentially emotionally damaging ways in which adults seek to control vulnerable young minds and wallets. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them.Eye-opening and urgent, Branded exposes and condemns a segment of American business whose high-paid job it is to reduce teens to their lowest common denominator, to systematically sap youth of individuality and creativity. Engaging and thought provoking, Branded ensures that consumers will never look at the American way of doing business in the same way again.In Branded, author Alissa Quart spotlights the most nefarious of youth marketing techniques, revealing eye-opening facts about the commercialization of today's teens, including:--31 million teens now spend upwards of $153 billion on leisure expenses- clothing, CDs, and makeup-a year. 55% of American high-school seniors work more than three hours a day to earn the money to fulfill their need for stuff.--A growing number of high schools are sponsored by corporations. Textbooks regularly mention Oreo cookies and math problems contain Nike logos. Teenagers not only play ball in gyms rimmed with logos but also spend their English classes coming up with advertising slogans for sponsors, all under the auspices of their so-called public schools.--In the last two years, cosmetic surgery rates for teens have gone from 1% to 3% of the total 4.6 million surgeries performed each year. Teen liposcution has doubled; breast augmentation has increased by almost a third in the last five years.
Product Identifiers
Publisher
Basic Books
ISBN-10
0738206644
ISBN-13
9780738206646
eBay Product ID (ePID)
2281939
Product Key Features
Book Title
Branded : the Buying and Selling of Teenagers
Format
Hardcover
Language
English
Topic
Consumer Guides, Marketing / General, Consumer Behavior, Parenting / General, Developmental / Adolescent
Publication Year
2003
Genre
Family & Relationships, Psychology, Business & Economics, Référence
Number of Pages
256 Pages
Dimensions
Item Length
9 in
Item Width
6 in
Item Weight
0 Oz
Additional Product Features
Lc Classification Number
Hd69.B7q37 2003
Copyright Date
2003
Target Audience
Trade
Lccn
2002-112393
Dewey Decimal
658.8/34/0835
Dewey Edition
21
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:126037919693
Postage and handling
Item location:
Interlochen, Michigan, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Wed, 26 Jun and Sat, 29 Jun to 43230 |
| US $4.99 (approx S$ 6.76) | United States | Expedited Shipping | Estimated between Tue, 25 Jun and Thu, 27 Jun to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
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Sales Tax for an item #126037919693
Sales Tax for an item #126037919693
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Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
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