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Momentum: The 5 Marketing Principles - Paperback, by Hyder Shama - Acceptable
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Located in: Philadelphia, Pennsylvania, United States
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Estimated between Fri, 31 May and Mon, 3 Jun to 43230
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eBay item number:125932292577
Item specifics
- Condition
- Type
- Textbook
- ISBN
- 9781944648749
- Book Title
- Momentum : the 5 Marketing Principles That Will Propel Your Business in the Digital Age
- Item Length
- 9in
- Publisher
- BenBella Books
- Publication Year
- 2018
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5in
- Genre
- Business & Economics
- Topic
- Marketing / General, Entrepreneurship, Small Business
- Item Width
- 6in
- Item Weight
- 10.3 Oz
- Number of Pages
- 192 Pages
About this product
Product Information
Searching for clarity amidst the chaos of digital marketing--plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts--along with the just rewards-- Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.
Product Identifiers
Publisher
BenBella Books
ISBN-10
1944648747
ISBN-13
9781944648749
eBay Product ID (ePID)
237397522
Product Key Features
Book Title
Momentum : the 5 Marketing Principles That Will Propel Your Business in the Digital Age
Format
Trade Paperback
Language
English
Topic
Marketing / General, Entrepreneurship, Small Business
Publication Year
2018
Genre
Business & Economics
Number of Pages
192 Pages
Dimensions
Item Length
9in
Item Height
0.5in
Item Width
6in
Item Weight
10.3 Oz
Additional Product Features
Reviews
-Without Momentum, building a business is one big uphill climb--with it, it's one sweet ride!- --John Jantsch, author of Duct Tape Marketing and The Referral Engine -Today's marketers and business leaders need to learn how to get in sync with their customers and anticipate their constantly shifting needs. That's a challenging task, but reading Momentum will speed you through the learning curve.- --Tom Davis, CMO of Forbes Media -If you want to harness the true power of marketing in the digital age for your business, read this book.- --Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University's Fuqua School of Business -Want to build a likeable brand that attracts customers and stands out? If so, you need Momentum. Actionable and easy to digest, this book helps you unlock the code for marketing success in the Digital Age.- --Dave Kerpen, New York Times bestselling author of Likeable Social Media -Timely and on target, Momentum shows you precisely how to use today's modern marketing to outflank your competition. Great examples throughout and highly recommended!- --Jay Baer, president of Convince & Convert and New York Times bestselling author of Youtility -Momentum offers a blueprint for transformation that can help any marketer flourish in the digital world. This is the best marketing book I've read in years.- --Charles Marsh, Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas -Businesses now compete in an era of digital Darwinism. We know how evolution works. You thrive or you don't. Shama will help you understand not only what's different, but what to do about it, and how to get better results.- --Brian Solis, Brian Solis, leading digital analyst, futurist, author of X: The Experience When Business Meets Design -With Momentum, any business leader can learn to artfully transition a traditional marketing strategy into an agile, integrated and customer-focused operation that draws in and engages consumers.- --Gloria Larson, President at Bentley University -In a market where disruption is the norm, even the smartest leaders are unsure how to adjust their marketing plan to meet tomorrow's demands. Momentum shows you how to create a sustainable plan that allows you to attract more customers and profits, no matter what may come your way.- --Charlene Li, author of The Engaged Leader and Open Leadership, coauthor of Groundswell, and principal analyst at Altimeter, a Prophet Company, "Without Momentum, building a business is one big uphill climb--with it, it's one sweet ride!" --John Jantsch, author of Duct Tape Marketing and The Referral Engine "Today's marketers and business leaders need to learn how to get in sync with their customers and anticipate their constantly shifting needs. That's a challenging task, but reading Momentum will speed you through the learning curve." --Tom Davis, CMO of Forbes Media "If you want to harness the true power of marketing in the digital age for your business, read this book." --Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University's Fuqua School of Business "Want to build a likeable brand that attracts customers and stands out? If so, you need Momentum. Actionable and easy to digest, this book helps you unlock the code for marketing success in the Digital Age." --Dave Kerpen, New York Times bestselling author of Likeable Social Media "Timely and on target, Momentum shows you precisely how to use today's modern marketing to outflank your competition. Great examples throughout and highly recommended!" --Jay Baer, president of Convince & Convert and New York Times bestselling author of Youtility "Momentum offers a blueprint for transformation that can help any marketer flourish in the digital world. This is the best marketing book I've read in years." --Charles Marsh, Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas "Businesses now compete in an era of digital Darwinism. We know how evolution works. You thrive or you don't. Shama will help you understand not only what's different, but what to do about it, and how to get better results." --Brian Solis, Brian Solis, leading digital analyst, futurist, author of X: The Experience When Business Meets Design "With Momentum, any business leader can learn to artfully transition a traditional marketing strategy into an agile, integrated and customer-focused operation that draws in and engages consumers." --Gloria Larson, President at Bentley University "In a market where disruption is the norm, even the smartest leaders are unsure how to adjust their marketing plan to meet tomorrow's demands. Momentum shows you how to create a sustainable plan that allows you to attract more customers and profits, no matter what may come your way." --Charlene Li, author of The Engaged Leader and Open Leadership, coauthor of Groundswell, and principal analyst at Altimeter, a Prophet Company
Table of Content
Chapter 1: The New Ecosystem: Building Momentum Chapter 2: 1st Principle of Momentum: Agility Through Analytics Chapter 3: 2nd Principle of Momentum: Customer Focus Chapter 4: 3rd Principle of Momentum: Integration Chapter 5: 4th Principle of Momentum: Content Curation Chapter 6: 5th Principle of Momentum: Cross-Pollination Chapter 7: Measuring Marketing ROI in the Digital Age Acknowledgments Index About the Author
Intended Audience
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eBay item number:125932292577
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Postage (USPS Media MailTM) | Estimated between Fri, 31 May and Mon, 3 Jun to 43230 |
| US $3.99 (approx S$ 5.39) | United States | Expedited Postage (USPS Priority Mail®) | Estimated between Wed, 29 May and Sat, 1 Jun to 43230 |
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