THE PRACTICAL MARKETING WORKBOOK: OVER 250 EXERCISES FOR By Geoff Fripp

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Last updated on Nov 30, 2025 23:06:40 SGTView all revisionsView all revisions

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Type
Paperback
Publication Name
Independently published
ISBN-10
1520728689
ISBN
9781520728681
Category

About this product

Product Identifiers

Publisher
Independently Published
ISBN-10
1520728689
ISBN-13
9781520728681
eBay Product ID (ePID)
247327436

Product Key Features

Book Title
Practical Marketing Workbook : Over 250 Exercises for Teaching Marketing Ideal for Flipped Classrooms
Number of Pages
417 Pages
Language
English
Topic
Marketing / General
Publication Year
2017
Genre
Business & Economics
Author
Geoff Fripp
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
43.1 Oz
Item Length
11.7 in
Item Width
8.3 in

Additional Product Features

Intended Audience
Trade
TitleLeading
The
Synopsis
This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.Chapters of the Marketing Workbook, Introductory marketing concepts, Marketing strategy and plans, The marketing environment, Marketing research and information, Consumer behavior, Segmentation, targeting and positioning, Customer relationship marketing (CRM), New product development, Products and brands, Pricing, Place and logistics, Integrated marketing communications,Key Features of the Practical Marketing Workbook, Contains over 250 activities - all with simple instructions, Quick and easy to use, Ideal for flipped classroom environments, The ideal resource for teaching 'Marketing Principles', Also a great resource for 'Consumer Behavior', 'Promotions Management' and 'Marketing Strategy', Provides variety and interest for students, Appeals to student's different learning styles, Uses a mix of simple and more complex activities, Adaptable for both undergraduate and masters programs, Also suitable for use with senior high school students, Flexible for 1-2 hour tutorial sessions, or for longer lectures, Reinforces theory and enables understanding and application, All activities and exercises tried and tested in the classroom

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RareTastic

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