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One Click: Jeff Bezos and the Rise of - Paperback, by Brandt Richard L. - Good

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Type
Textbook
ISBN
9781591845850
Book Title
One Click : Jeff Bezos and the Rise of Amazon. Com
Item Length
7in
Publisher
Penguin Publishing Group
Publication Year
2012
Format
Trade Paperback
Language
English
Item Height
0.6in
Author
Richard L. Brandt
Genre
Biography & Autobiography, Business & Economics
Topic
General, Literary, E-Commerce / General (See Also Computers / Electronic Commerce), Corporate & Business History, Business
Item Width
5in
Item Weight
5.8 Oz
Number of Pages
240 Pages

About this product

Product Information

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It almost can be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world-changing entrepreneur. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591845858
ISBN-13
9781591845850
eBay Product ID (ePID)
126196955

Product Key Features

Book Title
One Click : Jeff Bezos and the Rise of Amazon. Com
Author
Richard L. Brandt
Format
Trade Paperback
Language
English
Topic
General, Literary, E-Commerce / General (See Also Computers / Electronic Commerce), Corporate & Business History, Business
Publication Year
2012
Genre
Biography & Autobiography, Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
7in
Item Height
0.6in
Item Width
5in
Item Weight
5.8 Oz

Additional Product Features

Grade from
Twelfth Grade
Reviews
"Richard Brandt compellingly profiles one of the greatest Internet executives of the era." -- Stephen Leeb , author of The Oil Factor and Red Alert "Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach--meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it--just like shopping on Amazon." --Management Today, "Richard Brandt compellingly profiles one of the greatest Internet executives of the era." - Stephen Leeb , author of The Oil Factor and Red Alert "Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach-meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it-just like shopping on Amazon." -Management Today
Intended Audience
Trade

Item description from the seller

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