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Do-It-Yourself Direct Marketing: Secrets for Small Business by Mark S. Bacon
US $0.99
ApproximatelyS$ 1.29
Condition:
“some minor dirt marks and a stain (Coffee?) on the outside of the book pages - see pictures”
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US $5.97 (approx S$ 7.78) USPS Media MailTM.
Located in: West Orange, New Jersey, United States
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Estimated between Fri, 14 Nov and Wed, 19 Nov to 94104
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30 days return. Seller pays for return shipping.
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eBay item number:125416962044
Item specifics
- Condition
- Very Good
- Seller Notes
- “some minor dirt marks and a stain (Coffee?) on the outside of the book pages - see pictures”
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780471163848
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471163848
ISBN-13
9780471163848
eBay Product ID (ePID)
878282
Product Key Features
Edition
2
Book Title
Do-It-Yourself Direct Marketing : Secrets for Small Business
Number of Pages
304 Pages
Language
English
Publication Year
1997
Topic
Small Business, Marketing / Direct
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
14.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
98-115260
Dewey Edition
20
Dewey Decimal
658.8/4
Table Of Content
What Is Direct Marketing? Constructing Your Strategy. Finding Your Market, Selecting the Media. Buying, Creating, and Using Lists for Fun and Profit. Expanding Your Media and Markets. Tracking and Testing. Creative Persuasion. Create Your Headline and Start Writing. Selecting Your Format. Building Urgency, Heeding Regulations. Online Marketing. The Power of Letters. Designing Direct Marketing. Campaigns and Cases. Business-To-Business Direct Marketing. Doing Business with the Postal Service. Production. Customer Service. Appendices. References. Index.
Synopsis
In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channel-from setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing media-mail order, telemarketing, radio/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, "combat-tested" direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. "One of the best books I've seen on how the small business person can use direct marketing techniques."-Dr. William A. Cohen, author of Building a Mail Order Business, In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns--at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channel--from setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing media--mail order, telemarketing, radio/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, "combat-tested" direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. "One of the best books I've seen on how the small business person can use direct marketing techniques."--Dr. William A. Cohen, author of Building a Mail Order Business
LC Classification Number
HF5415.126.B33 1997
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