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ABSOLUT BOOK by Richard W. Lewis -The Absolut Vodka Advertising Story 1996

Condition:
Very Good
Very Good Pre Owned Condition.
Price:
US $12.99
ApproximatelyS$ 17.52
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Located in: Philadelphia, Pennsylvania, United States
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eBay item number:125142805546

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Very Good Pre Owned Condition.”
Custom Bundle
No
Personalize
No
Inscribed
No
Type
Picture Book
Features
Illustrated
Vintage
Yes
Personalized
No
Book Series
ABSOLUT
Special Attributes
Illustrated
Intended Audience
Adults
ISBN
9781885203298
Book Title
Absolut Book : the Absolut Vodka Advertising Story
Item Length
11.5in
Publisher
Tuttle Publishing
Publication Year
1996
Format
Trade Paperback
Language
English
Item Height
0.7in
Author
Richard W. Lewis
Genre
Design, Business & Economics
Topic
Industries / Retailing, Graphic Arts / Advertising, Advertising & Promotion
Item Width
9in
Item Weight
53.6 Oz
Number of Pages
288 Pages

About this product

Product Information

Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

Product Identifiers

Publisher
Tuttle Publishing
ISBN-10
1885203292
ISBN-13
9781885203298
eBay Product ID (ePID)
242241

Product Key Features

Book Title
Absolut Book : the Absolut Vodka Advertising Story
Author
Richard W. Lewis
Format
Trade Paperback
Language
English
Topic
Industries / Retailing, Graphic Arts / Advertising, Advertising & Promotion
Publication Year
1996
Genre
Design, Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
11.5in
Item Height
0.7in
Item Width
9in
Item Weight
53.6 Oz

Additional Product Features

Lc Classification Number
Hf6161.L46l48 1996
Reviews
Absolut's advertising is among the most effective, most honored and most imitated in marketing--inspiring some consumers, for instance, to collect the colorful ads like baseball cards--''Absolut Book'' may well appeal to readers beyond the conf|9781885203298|, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." - the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."- the New York Times, Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-''Absolut Book'' may well appeal to readers beyond the conf|9781885203298|, "Absolut's advertising is among the most effective, most honored and most imitated in marketing--inspiring some consumers, for instance, to collect the colorful ads like baseball cards--''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." -- the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars." - the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."-the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketinginspiring some consumers, for instance, to collect the colorful ads like baseball cards'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars." the New York Times
Copyright Date
1996
Target Audience
Trade
Lccn
95-053040
Dewey Decimal
659.1/9/64125
Dewey Edition
21
Illustrated
Yes

Item description from the seller

thecollectivesole5

thecollectivesole5

94.1% positive feedback
142 items sold

Detailed Seller Ratings

Average for the last 12 months

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Reasonable shipping cost
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Shipping speed
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Communication
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Seller feedback (55)

k***m (423)- Feedback left by buyer.
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Very nice book excellent condition.Fast shipping.
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Like the darts
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Great seller, fast shipping!