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The Creative Brief Blueprint: Crafting Strategy That Generates More Effective A
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Located in: Mansfield, Massachusetts, United States
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eBay item number:116916142711
Item specifics
- Condition
- ISBN
- 9781098380755
About this product
Product Identifiers
Publisher
BookBaby
ISBN-10
1098380754
ISBN-13
9781098380755
eBay Product ID (ePID)
28050090666
Product Key Features
Book Title
Creative Brief Blueprint : Crafting Strategy That Generates more Effective Advertising
Number of Pages
150 Pages
Language
English
Publication Year
2021
Topic
Advertising & Promotion
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
12.7 Oz
Item Length
9.2 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Dewey Edition
23
Dewey Decimal
659.1
Synopsis
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy., As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They don't achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now. The problem is people aren't good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they're seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat--we are in our very own version of "Groundhog's Day." This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise "creative brief" that acts as the blueprint for creative work. In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions. Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.
Item description from the seller
Seller feedback (223,842)
- l***i (1423)- Feedback left by buyer.Past monthVerified purchaseNew exactly as Pictured and Described! Christmas Wonderful Life Recipe book! Beautiful, unique with colorful pictures and nostalgic memories of old fashion Christmas! Love it. Free shipping Packed great and Fast! Boxes arrived broken opened ends! 5 Star Bargain Seller! Great value! Will buy again! Post Office is horrible!
- m***9 (572)- Feedback left by buyer.Past monthVerified purchaseA+++++Seller! Received quickly, packaged well. Beautiful journals, brand new, just as described. The covers are soft and the pages are good quality, nice weight. Great price, too. Seller has a promo of buy two, get one free. And free shipping. Such a great deal. I bought these for gifts to my niece and nephews. THX!!!
- c***r (568)- Feedback left by buyer.Past yearVerified purchaseBook exactly as specified, rapid international delivery (USA to UK), and a reasonable price for an out-of-print book. I was also very pleased and reassured by the quality of packaging for the book. It arrived in a cardboard box, and inside, it had brown paper to pad out the box, plus brown paper around the book to further protect it. This meant the book survived international shipping in great condition. On that basis, I highly recommend this seller.Hardstyle Abs: Hit Hard. Lift Heavy. Look the Part. by in New (#127042788743)
Seller feedback (223,842)
- l***i (1423)- Feedback left by buyer.Past monthVerified purchaseNew exactly as Pictured and Described! Christmas Wonderful Life Recipe book! Beautiful, unique with colorful pictures and nostalgic memories of old fashion Christmas! Love it. Free shipping Packed great and Fast! Boxes arrived broken opened ends! 5 Star Bargain Seller! Great value! Will buy again! Post Office is horrible!
- m***9 (572)- Feedback left by buyer.Past monthVerified purchaseA+++++Seller! Received quickly, packaged well. Beautiful journals, brand new, just as described. The covers are soft and the pages are good quality, nice weight. Great price, too. Seller has a promo of buy two, get one free. And free shipping. Such a great deal. I bought these for gifts to my niece and nephews. THX!!!
- c***r (568)- Feedback left by buyer.Past yearVerified purchaseBook exactly as specified, rapid international delivery (USA to UK), and a reasonable price for an out-of-print book. I was also very pleased and reassured by the quality of packaging for the book. It arrived in a cardboard box, and inside, it had brown paper to pad out the box, plus brown paper around the book to further protect it. This meant the book survived international shipping in great condition. On that basis, I highly recommend this seller.Hardstyle Abs: Hit Hard. Lift Heavy. Look the Part. by in New (#127042788743)