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The Creative Brief Blueprint: Crafting Strategy That Generates More Effective A
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Located in: Mansfield, Massachusetts, United States
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Estimated between Wed, 12 Nov and Tue, 18 Nov to 94104
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eBay item number:116865124145
Item specifics
- Condition
- ISBN
- 9781098390457
About this product
Product Identifiers
Publisher
BookBaby
ISBN-10
1098390458
ISBN-13
9781098390457
eBay Product ID (ePID)
28050086810
Product Key Features
Book Title
Creative Brief Blueprint : Crafting Strategy That Generates more Effective Advertising
Number of Pages
150 Pages
Language
English
Publication Year
2021
Topic
Commerce, Advertising & Promotion
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
7.9 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
TitleLeading
The
Dewey Decimal
659.1
Synopsis
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy., As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They don't achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now. The problem is people aren't good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they're seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat--we are in our very own version of "Groundhog's Day." This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise "creative brief" that acts as the blueprint for creative work. In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions. Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.
LC Classification Number
HF5823.M3 2021
Item description from the seller
Seller feedback (222,947)
- c***r (562)- Feedback left by buyer.Past yearVerified purchaseBook exactly as specified, rapid international delivery (USA to UK), and a reasonable price for an out-of-print book. I was also very pleased and reassured by the quality of packaging for the book. It arrived in a cardboard box, and inside, it had brown paper to pad out the box, plus brown paper around the book to further protect it. This meant the book survived international shipping in great condition. On that basis, I highly recommend this seller.Hardstyle Abs: Hit Hard. Lift Heavy. Look the Part. by in New (#127042788743)
- -***_ (29)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived right on time. The packaging was excellent. The package contained two books and both were perfectly wrapped to keep them both clean and flat. The book was as described. Clean and crisp. The Price was perfect as well. Overall, I am very happy with my purchase. I would definitely use this seller again.Bead Embroidery Chinese Style by in Used - Very Good (#116509978087)
- l***- (12)- Feedback left by buyer.Past 6 monthsVerified purchaseVery happy with my purchase! The book was new as described and was safely shipped in a protective bubble mailer, it arrived pristine condition. It's important to me that any books I order arrive undamaged, so this was such a relief. I will definitely remember this seller if I want any more books in the future.The Art of Thief by in New (#126658882656)
Seller feedback (222,947)
- c***r (562)- Feedback left by buyer.Past yearVerified purchaseBook exactly as specified, rapid international delivery (USA to UK), and a reasonable price for an out-of-print book. I was also very pleased and reassured by the quality of packaging for the book. It arrived in a cardboard box, and inside, it had brown paper to pad out the box, plus brown paper around the book to further protect it. This meant the book survived international shipping in great condition. On that basis, I highly recommend this seller.Hardstyle Abs: Hit Hard. Lift Heavy. Look the Part. by in New (#127042788743)
- -***_ (29)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived right on time. The packaging was excellent. The package contained two books and both were perfectly wrapped to keep them both clean and flat. The book was as described. Clean and crisp. The Price was perfect as well. Overall, I am very happy with my purchase. I would definitely use this seller again.Bead Embroidery Chinese Style by in Used - Very Good (#116509978087)
- l***- (12)- Feedback left by buyer.Past 6 monthsVerified purchaseVery happy with my purchase! The book was new as described and was safely shipped in a protective bubble mailer, it arrived pristine condition. It's important to me that any books I order arrive undamaged, so this was such a relief. I will definitely remember this seller if I want any more books in the future.The Art of Thief by in New (#126658882656)