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Louis Capozzi Susa Crisis Management in the Age of Socia (Paperback) (UK IMPORT)
US $27.55
ApproximatelyS$ 35.27
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Rushden, United Kingdom
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Estimated between Mon, 21 Jul and Tue, 29 Jul to 94104
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eBay item number:116688406593
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Crisis Management in the Age of Social Media
- Title
- Crisis Management in the Age of Social Media
- ISBN-10
- 9781606495803
- EAN
- 9781606495803
- ISBN
- 9781606495803
- Genre
- Business & Finance
- Release Year
- 2013
- Release Date
- 08/16/2013
- Country/Region of Manufacture
- US
About this product
Product Identifiers
Publisher
Business Expert Press
ISBN-10
1606495801
ISBN-13
9781606495803
eBay Product ID (ePID)
166663332
Product Key Features
Number of Pages
240 Pages
Publication Name
Political Relations Collection: Crisis Management in the Age of Social Media : Instant Crisis
Language
English
Subject
Public Relations, Web / Social Media, Decision-Making & Problem Solving
Publication Year
2013
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
7.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Illustrated
Yes
Synopsis
Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an 'instant crisis'-an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you'll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi., Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an "instant crisis"-an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you'll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi., Learn how to manage a crisis and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't.
LC Classification Number
HD49
Item description from the seller
Seller business information
VAT number: GB 864154811
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- f***e (3153)- Feedback left by buyer.Past monthVerified purchaseExcellent all around, thank you!
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Seller feedback (759,946)
- f***e (3153)- Feedback left by buyer.Past monthVerified purchaseExcellent all around, thank you!
- s***i (939)- Feedback left by buyer.Past monthVerified purchaseGreat seller, thank you
- n***e (405)- Feedback left by buyer.Past monthVerified purchaseOMG I feel like I've watched this movie for the first time!! What a find to add to my collection