Advertising: Principles and Practice: 3rd Edition / 1995 William Wells et. al.

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“815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and ”... Read moreabout condition
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Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and ...
Intended Audience
Adults
Narrative Type
Nonfiction
Type
Textbook
ISBN
9780137228690
Category

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0137228694
ISBN-13
9780137228690
eBay Product ID (ePID)
39973

Product Key Features

Edition
3
Book Title
Advertising : Principles and Practice
Number of Pages
800 Pages
Language
English
Topic
Advertising & Promotion
Publication Year
1994
Genre
Business & Economics
Author
William Wells, John Burnett, Sandra Moriarty
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
60 Oz
Item Length
10.2 in
Item Width
8.3 in

Additional Product Features

LCCN
94-030364
Dewey Edition
19
Dewey Decimal
659.1
Table Of Content
1. Introduction to Advertising. 2. Advertising Environment. 3. Advertisers and the Marketing Process. 4. Advertising Agencies. 5. The Consumer Audience. 6. Strategic Research. 7. Strategy and Planning. 8. How Advertising Works. 9. Media Strategy and Planning. 10. Print Media. 11. Broadcast Media. 12. Media Buying. 13. Creative Side of Advertising. 14. Creating Print Advertising. 15. Creating Broadcast Advertising. 16. Creating Direct Response Advertising. 17. Creating Directory and Out of Home. 18. Sales Promotion. 19. Public Relations. 20. Advertising Campaigns. 21. Evaluating Research. 22. Business to Business and Retail. 23. International Advertising.
Synopsis
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion., Exceptionally real-world in focus with examples, issues, and applications interlaced throughout this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
LC Classification Number
HF5823.W455 1995

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