Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
What Great Brands Do by Yohn, Denise Lee
US $12.95
ApproximatelyS$ 16.69
or Best Offer
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
US $5.22 (approx S$ 6.73) USPS Media MailTM.
Located in: Fairview, Tennessee, United States
Delivery:
Estimated between Wed, 27 Aug and Wed, 3 Sep to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:116202629326
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Binding
- Hardcover
- Product Group
- Book
- Weight
- 1 lbs
- IsTextBook
- No
- ISBN
- 9781118611258
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111861125X
ISBN-13
9781118611258
eBay Product ID (ePID)
8038829060
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
What Great Brands Do : the Seven Brand-Building Principles That Separate the Best from the Rest
Subject
Consumer Guides, Marketing / General
Publication Year
2014
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16.8 Oz
Item Length
9.1 in
Item Width
6.3 in
Additional Product Features
Dewey Edition
23
Reviews
Yohn, a branding consultant and speaker, with an all-star client list that includes Sony, Frito-Lay, and Burger King, knows exactly what it takes to raise a brand to the top and keep it there. Here she shares techniques that can elevate a brand to icon status. She explores how a great company can avoid obsolescence by using its brand as a management tool to fuel, align, and guide its people and initiatives. The eponymous seven brand-building principles are each given a chapter: start with a brand-building corporate culture; ignore trends; don't chase customers; commit and stay committed; and avoid selling products. Yohn's exercises, tools, and action steps will help elevate the conversation and undoubtedly enhance any company's focus on branding. In addition to case studies that feature Google, Trader Joe's, IBM, and Shake Shack, Yohn provides her most valuable recommendations in her "Brand as Business" chapter, which ties together the seven principles and shows how to integrate them to produce growth and brand strength. Yohn's book is helpful reading for executives and managers at all levels, and it will guide the next generation of great brands. (Jan.) ( Publishers Weekly , December 2013)
Illustrated
Yes
Dewey Decimal
658.827
Table Of Content
Introduction 1 1 Great Brands Start Inside 19 2 Great Brands Avoid Selling Products 47 3 Great Brands Ignore Trends 71 4 Great Brands Don't Chase Customers 99 5 Great Brands Sweat the Small Stuff 125 6 Great Brands Commit and Stay Committed 155 7 Great Brands Never Have to "Give Back" 183 8 The Eighth Principle: Brand as Business 209 Notes 221 Acknowledgments 239 About the Author 241 Index 243
Intended Audience
Trade
Synopsis
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights., Discover proven strategies for building powerful, world-class brands Its tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader., Praise for What Great Brands Do "With her finger on the pulse of todays competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations that have done it right, and cautionary tales of some who havent. If you care about building your brand to grow your business, you cant afford not to read What Great Brands Do by Denise Lee Yohn." Ken Blanchard , coauthor, The One Minute Manager and TrustWorks! "Every leader from CEOs and CMOs to start-up entrepreneurs will find Denises seven brand-building principles inspirational and immediately useful. I wish Denise had written What Great Brands Do five years earlier I would have made it required reading for all P&G brand builders!" Jim Stengel , former global marketing officer, P&G, and author, Grow "The Internet has resulted in an explosion of options for consumers, and never before have brands and branding been more vital to the future of a commercial enterprise. Denise Lee Yohn has bottled the elixir of brands and the magic behind brands in this book." Om Malik , founder, GigaOM "Denise Lee Yohn beautifully highlights some of the most beloved brands and how theyve separated themselves from the rest by creating an emotional connection between the organization and its stakeholders. When employees, vendors, customers, and the community feel like a part of the brand, thats when the magic happens." Kip Tindell , chairman and CEO, the Container Store "The seven brand-building principles of What Great Brands Do represent a provocative view of branding. You will look at brand building with new eyes." David Aaker , vice-chairman, Prophet, and author, Brand Relevance "Chock full of astute insights, compelling case studies, and practical tools, What Great Brands Do demystifies the brand-building process and shows business leaders how to revitalize and strengthen their brands." John Gerzema , executive chairman, BAV Consulting, and coauthor, New York Times bestseller The Athena Doctrine and The Brand Bubble
LC Classification Number
HF5415.1255.Y64 2014
Item description from the seller
Popular categories from this store
Seller feedback (2,700)
- 7***5 (478)- Feedback left by buyer.Past monthVerified purchasePerfect! A+++
- m***u (198)- Feedback left by buyer.Past monthVerified purchaseProduct, as promised! Thanks.
- o***o (14)- Feedback left by buyer.Past monthVerified purchasePackaged well, came in the exact condition it was listed as. Great price.
Popular categories from this store
Seller feedback (2,700)
- 7***5 (478)- Feedback left by buyer.Past monthVerified purchasePerfect! A+++
- m***u (198)- Feedback left by buyer.Past monthVerified purchaseProduct, as promised! Thanks.
- o***o (14)- Feedback left by buyer.Past monthVerified purchasePackaged well, came in the exact condition it was listed as. Great price.