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Célia M.Q. Ramos Car Measuring Consumer Behavior in Hosp (Hardback) (UK IMPORT)
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Located in: GU14 0GT, United Kingdom
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eBay item number:116046665617
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Measuring Consumer Behavior in Hospitality for Enhanced Decision
- Title
- Measuring Consumer Behavior in Hospitality for Enhanced Decision
- Contributor
- Carlos M.R. Sousa (Edited by)
- ISBN-10
- 1668466074
- EAN
- 9781668466070
- ISBN
- 9781668466070
- Genre
- Business & Finance
- Subject
- Consumer Behavior, Decision-Making & Problem Solving, Industries / Hospitality, Travel & Tourism, Commerce
- Release Date
- 04/30/2023
- Release Year
- 2023
- Country/Region of Manufacture
- US
- Item Height
- 279mm
- Item Weight
- 272g
- Subject Area
- Business & Economics
- Publication Name
- Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
- Item Length
- 11 in
- Publisher
- IGI Global
- Publication Year
- 2023
- Series
- Advances in Hospitality, Tourism, and the Services Industry Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Width
- 8.5 in
- Number of Pages
- 310 Pages
About this product
Product Information
To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.
Product Identifiers
Publisher
IGI Global
ISBN-10
1668466074
ISBN-13
9781668466070
eBay Product ID (ePID)
15058371054
Product Key Features
Publication Name
Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
Format
Hardcover
Language
English
Subject
Consumer Behavior, Decision-Making & Problem Solving, Industries / Hospitality, Travel & Tourism, Commerce
Publication Year
2023
Series
Advances in Hospitality, Tourism, and the Services Industry Ser.
Type
Textbook
Subject Area
Business & Economics
Number of Pages
310 Pages
Dimensions
Item Length
11 in
Item Width
8.5 in
Additional Product Features
LCCN
2022-049388
Lc Classification Number
Hf5415.32 .M43 2023
Copyright Date
2023
Target Audience
College Audience
Dewey Decimal
658.8342
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864154811
Seller assumes all responsibility for this listing.
eBay item number:116046665617
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Item location:
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| Free postage | United States | Standard Shipping from outside US | Estimated between Tue, 18 Jun and Mon, 1 Jul to 43230 |
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| Will usually post within 4 business days of receiving cleared payment. |
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| 30 days after the buyer receives it | Money Back, Replacement |
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