2 min article

Faces, names, and signatures policy

Sellers are not permitted to list an item containing the image, likeness, name, or signature of another person unless the product was made or authorised by that person.

Activity on eBay is required to follow this policy, the eBay User Agreement and all applicable laws, as well as respect the rights of third parties. If it doesn’t, eBay may take action consistent with applicable laws and the eBay User Agreement, and may even be legally required to do so. Such actions may include, as an example only: Removing the listing or other content, issuing a warning, restricting activity or account suspension.

Some Examples

The following are examples of items that may not be listed on eBay, unless produced or authorised by the celebrity in question:

  • A key chain bearing a picture of a rock star (even if the seller took the actual picture at a concert)
  • A scanned copy of an original, signed picture of a basketball player
  • A mouse pad bearing a picture of a movie star
  • A CD containing pictures of a singer taken from various sources on the Internet. (Even if a seller had permission to download the pictures, the seller probably doesn’t have the right to sell them)
  • A light switch cover bearing Jay Chou’s name.

Why does eBay have this policy?

eBay urges its sellers and buyers to comply with all governmental laws and regulations. Since the sale of items containing the image, likeness, name or signature of another person may be prohibited by law, sellers may not list these items on eBay unless the product was made or authorised by that person. This policy helps to protect buyers from purchasing counterfeit or fraudulent items, protect intellectual property rights owners against infringement, and create a safer marketplace.

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