Misleading titles policy

Sellers are not permitted to create titles for their listings that do not accurately describe the item for sale.

Activity on eBay is required to follow this policy, the eBay User Agreement and all applicable laws, as well as respect the rights of third parties. If it doesn’t, eBay may take action consistent with applicable laws and the eBay User Agreement, and may even be legally required to do so. Such actions may include, as an example only: Removing the listing or other content, issuing a warning, restricting activity or account suspension.

Some Examples

The title "Louis Vuitton Handbag, Cartier" is inappropriate and not permitted on eBay (even if a Cartier item is included as a bonus gift with purchase of the handbag) because it is unclear as to whether the seller is offering one or two items from the title.

If a seller lists an item simply as "Apple iPod", the seller must be selling an actual Apple iPod – not accessories to an Apple iPod - or items related to or unrelated to an Apple iPod.

Why does eBay have this policy?

eBay has this policy in order to support an efficient shopping experience on eBay for all members by ensuring that listing titles accurately describe the item being listed.

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