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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Sullivan, Luke
by Sullivan, Luke | PB | VeryGood
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“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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Estimated between Tue, 14 May and Fri, 17 May to 43230
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eBay item number:142205404196
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 0471281395
- Book Title
- 'hey, Whipple, Squeeze This' : a Guide to Creating Great ADS
- Item Length
- 9in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2003
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8in
- Features
- Revised
- Genre
- Business & Economics
- Topic
- Advertising & Promotion
- Item Width
- 6.1in
- Item Weight
- 13.2 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposé, Hey Whipple, Squeeze This is both an insider's guide to writing great ads and an unapologetic send up of all that's heavy-handed, dim-witted, and ineffectual in the industry. Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories. PRAISE FOR THE FIRST EDITION: "Luke Sullivan writes just about as relevant an advertising read as you can get. It's a perfect lesson in advertising for newcomers-and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession." -Lee Clow, Chairman, TBWA\Chiat\Day, Chief Creative Officer, Worldwide "Luke Sullivan knows the business and writes about it with . . . gentle wit and insight." -Dan G. Wieden, Wieden & Kennedy "The most informative and entertaining book about life as it really is in the creative department of an advertising agency. Even account men could write great ads after reading it." -Tim Delaney, Leagas-Delaney, London "In an advertising world filled with glib, fast-talking 'experts' more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads." -Tom McElligott, cofounder, Fallon McElligott
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471281395
ISBN-13
9780471281399
eBay Product ID (ePID)
2408374
Product Key Features
Book Title
'hey, Whipple, Squeeze This' : a Guide to Creating Great ADS
Format
Trade Paperback
Language
English
Features
Revised
Topic
Advertising & Promotion
Publication Year
2003
Genre
Business & Economics
Number of Pages
304 Pages
Dimensions
Item Length
9in
Item Height
0.8in
Item Width
6.1in
Item Weight
13.2 Oz
Additional Product Features
Series Volume Number
7
Lc Classification Number
Hf5825
Edition Description
Revised Edition
Edition Number
2
Reviews
"Overall, if you want to get into doing banner ads, this book makes a great read...I feel like a better ad designer now that I've read it!" ( TamsPalm blog , September 2006)
Table of Content
Preface.Chapter 1. Salesmen Dona't Have to Wear Plaid: Selling without selling out.Chapter 2. A Sharp Pencil Works Best: Some thoughts on getting started.Chapter 3. A Clean Sheet of Paper: Making an ad-the broad strokes.Chapter 4. Write When You Get Work: Making an ad-some finer touches.Chapter 5. In the Future Everyone Will Be Famous for 30 Seconds: Some advice on making television commercials.Chapter 6. Radio Is Hell, But Ita's a Dry Heat: Some advice on working in a tough medium.Chapter 7. "Toto, I Have a Feeling Wea're Not in McCann-Erickson Anymore": Working out past the edge.Chapter 8. Only the Good Die Young: The enemies of advertising.Chapter 9. Pecked to Death by Ducks: Presenting and protecting your work.Chapter 10. A Good Book or a Crowbar: Some thoughts on getting into the business.Chapter 11. Making Shoes versus Making Shoe Commercials: Is this a great business or what?Suggested Reading.Bibliography.Acknowledgments.Notes.Ad Credits.Index.
Copyright Date
2003
Lccn
2003-267430
Dewey Decimal
659.13/2
Intended Audience
Trade
Series
Adweek Magazine Ser.
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:142205404196
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Aurora, Illinois, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Tue, 14 May and Fri, 17 May to 43230 |
| US $15.99 (approx S$ 21.64) | United States | Expedited Shipping | Estimated on or before Mon, 13 May to 43230 |
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Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
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| Missouri (MO) | 8.238% |
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